Web design & development, or SEO, is simply the process of improving a web site to improve the chances that it will rank highly in search engines for specific keywords. Search Engine Optimization (SEO) should always be done in a carefully planned, carefully monitored, and very well-structured way. While it is true that SEO consultants can help you with this process, it is also true that some companies are better than others at this task. There are certain things to keep in mind when you are selecting an SEO company. Consider the following questions and the answers that may come to you.
First, how frequently do they provide weekly or monthly reports? You want to make sure that you are getting an accurate picture about how your website is ranked in search results, monthly or otherwise. With monthly reports you will be able to see which keywords are working for you and which ones are not. Weekly reports will give you a more in-depth view, showing you where improvements can be made and how quickly you can achieve top rankings.
Second, does the SEO specialist have his own in-house team of writers? Many SEO specialists do write their own articles, but having their own team of writers ensures that they are focused on the most effective keywords and on the keyword phrases that generate the most traffic. A writer who does not specialize in Search Engine Optimization writing will not understand what it takes to optimize a website effectively, which will leave you to rely on the expertise of another team of optimization writers.
Third, does the SEO specialist have an online presence? Search engines are the heart of online commerce and without high search engine optimization, people will not visit your website. It is important for you to have a presence on the internet so that you can successfully rank for popular keywords. Search engines also measure the number of times a visitor visits your site, the length of time that a visitor stays on your page, and the number of pages that a visitor goes through. An SEO specialist can build your online presence and help you achieve the results that you need to achieve top rankings with major search engines.
Fourth, does your SEO specialist use ethical practices to improve ranking?
Search engine optimization is just one aspect of the web design process, and there are many ethical standards that must be followed to improve your ranking with the search engines. Using ethical practices when optimizing your web pages will ensure that your site is free of content that is not relevant to your visitors. Additionally, web designers will ensure that you do not use deceptive practices to increase rankings.
Fifth, are there other services included in the SEO services?
The majority of search engines like Google, Yahoo!, and MSN offer additional services that can help you improve your online presence and achieve top ranking among search results. These additional services may include creating keyword-enriched press releases, writing articles and blogs, submitting domain names and linking to your site, and tracking any changes to navigation that improve your ranking. Other services include link building, social media marketing, search engine marketing, and web design.
Sixth, do the SEO specialists you contract use ethical methods to improve your site’s ranking with the search engines? A majority of SEO experts use ethical strategies to boost your search engine results, such as increasing your on page optimization and off page factors. These include using keywords that are commonly searched by your target market, using meta tags to improve your site’s on page optimization, and writing press releases and blogs to improve your off page results. Other services offered by an ethical SEO specialist include link building and social media marketing strategies.
Seventh, are the SEO specialists you contract capable of generating web pages quickly and efficiently? Search engine optimization is often a lengthy process.
- A website must be optimized for the search engines, and pages must be created and maintained to keep those rankings high.
- A website that does not rank well in the SERPs (Search Engine Result Pages) will be very difficult to generate traffic to.
- An experienced SEO web design firm can achieve great success, providing you with a top quality website that is optimized effectively and creatively for the search engines, and then generating visitors to your web pages quickly and efficiently.